My ALSO
Ten years ago, the Ice Bucket Challenge put ALS on the map. Suddenly everyone was talking about this rare disease and raising money to fund research.
Our goal was to once again get ALS on the national stage. But this time, the conversation would be about the chance to extend the meaningful parts of life with our product. We were all hands on deck to create a DTC campaign.
My role: Pitched this concept. It was part of 4 that advanced into market research with patients, caregivers, and HCPs. Then it emerged as the winner. Planned a fast and furious launch of all things “My ALSO” until it was announced that the product needed to be pulled from the market.
Make the HRS Count
Hepatorenal syndrome (HRS) is a diagnosis of exclusion: By the time HCPs start to think about it, it’s often too late.
So when the client wanted an unbranded campaign to drive earlier diagnosis with a mnemonic for the key symptoms, we said, “No prob. Just give us a few HRS.”
My role: Created the concept and “CARE” mnemonic. Wrote the website, emails, and banners.
Within You
Our voice is our identity. It’s how people recognize us, how we celebrate and mourn, how we show the world who we are. But when someone has recurrent respiratory papillomatosis (RRP), benign tumors crowd their vocal chords. These tumors make their voice sound hoarse and sick, which isn’t just embarrassing—it’s personal.
The standard of care is to cut off the tumors, but they inevitably grow back. Until now.
With INO-3107, turns out who you are can be just the tool for getting back to who you are.
My role: Wrote the copy in an ad lob and video.
More Than MG
Nobody knows what myasthenia gravis (MG) is.*
*Except the spirited community who found each other with our patient empowerment campaign.
My role: Wrote campaign assets (except all social posts done by another agency). Interviewed patients for market research.
Resource brochure (folds into a cube)
Emails
Banner ad