Recruitment Ads
Some people still think it’s a paint and sip. They clearly haven’t seen my LinkedIn ads.
My role: Wrote ‘em.
DNA Talks
When cancer gets aggressive, DNA holds answers. This concept for a prostate cancer brand encourages doctors to find the villain through genetic testing.
My role: Wrote the copy. Collaborated with my badass partner to finalize art direction.
Partnership Anthem
New business is fun because we can be as aspirational as we want (don’t quote me). But with this opportunity, there wasn’t a whole bunch of stretch needed. The company really is doing work that liberates—medicines, patients, their families, and the way people think about rare disease. We wanted that to come through during the pitch.
My role: Wrote the script for this “anthem” video. Art-directed the footage. Coached the VO talent.
A Twist
Not only is bladder cancer the most recurrent cancer, but its treatment hasn’t changed in 50 years. Sounds like an unmet need if I’ve ever heard one.
Enter TARIS: a drug delivery system that provides what it looks like.
My role: Pitched this concept. Carried it all the way to execution of ad lobs and a video.
How-To Video
If narcolepsy treatments had personalities, Lumryz would be the cool new kid. It needed a how-to video to match.
My role: Wrote the script. Directed the look and feel with my art partner. Coached the VO talent.