Recruitment Ads
Some people still think it’s a paint and sip. They clearly haven’t seen my LinkedIn ads.
My role: Wrote ‘em.
DNA Talks
When cancer gets aggressive, DNA holds answers to why. This unbranded concept for a prostate cancer brand urges doctors to order genetic testing.
My role: Wrote the copy. Collaborated with my badass art partner to finalize visual direction.
A Twist
Not only is bladder cancer the most recurrent cancer, but its treatment hasn’t changed in 50 years. Sounds like an unmet need if I’ve ever heard one.
Enter TARIS: a drug delivery system that embodies what it looks like. (No, not a pretzel. But close!)
My role: Pitched this concept. Carried it all the way to execution of ad lobs and a video.
Partnership Anthem
New business is fun because we can be as aspirational as we want (don’t quote me). But with this opportunity, there wasn’t much stretch needed. The company really is doing work that liberates, and we wanted that to come through during the pitch.
My role: Wrote the script for this “anthem” video. Art-directed the footage. Coached the VO talent.
How-To Video
If narcolepsy treatments had personalities, Lumryz would be the cool new kid. It needed a how-to video to match.
My role: Wrote the script. Directed the look and feel with my art partner. Coached the VO talent.